Best of Both Worlds
In this current era, the talk of the town is digitalisation. The crucial question to be asked here is how digitalisation is being incorporated into a company’s integrated marketing campaign (IMC). To answer this question, we will look at the success of the famous Korean make-up brand : Pony Effect. Pony Effect started when a…
What You See is What You Get
Picture yourself in a coffeehouse with a close friend discussing the most popular bags from Hermès. Now picture yourself heading home on that same day on a taxi and while scrolling through your social media feeds, you are bombarded with advertisements related to Luxury handbags and accessories. These are the aftereffects of digital analytics done…
(Not Just) Big Brother is Watching
As the world delves deeper into the Digital age, our lives become more intertwined with technology. Humanity’s dependence on technology is now much greater than ever as we seek to be more efficient in every aspect of our lives. In this century, there is much talk about the Internet of Things (IoT) and how everything…
Less is More | Small is the new Big
We are now in the era of the smartphone, where practically everyone owns one and it is pretty much essential in daily life. In Singapore, up to 90% of the population own a smartphone. The smartphone offers limitless functions and enhances the quality of life for most consumers as it is slowly being integrated with…
Is going VIRAL important in the world of marketing?
The first thing that strikes my mind when talking about this topic is whether going viral is necessary and if it is positive or negative to have such high media coverage. What exactly are the impacts when such levels of virality is reached and how does it spread? People often use the format of STEPPS…
The Evolution of Business Trends in the Digital Age
To remain in the game, it is no doubt that businesses have to constantly evolve and many have turned to expanding from simply having live stores to eCommerce options ranging from various websites to social media like Facebook, Instagram, and even Youtube. 6 years ago, there was a prediction on Forbes that Instagram would be…
Follow My Blog
Get new content delivered directly to your inbox.
regineyeo.wordpress.com 